Privacy Policy

This policy aims to inform users of the website optiongruyere.ch about how we collect and process their personal data during their navigation and use of the site.

Personal data encompasses any information related to an identified or identifiable natural or legal person. This includes elements such as name, postal address, email address, phone number, health status, or online behavior.

Usage data refers to data that may be collected automatically when using the website.

The data subject refers to any natural person whose personal data is being processed.

The user is the person who uses the website. This term corresponds to the person concerned, i.e., the individual targeted by the collection of personal data.

Cookies are small sets of data stored on the user's computer, specifically small text files saved on the hard drive, providing specific information based on their function. While browsing the web or using mobile applications, users are increasingly tracked by various entities that analyze their navigation, movements, browsing habits, and consumption patterns, primarily to offer targeted advertising or personalized services. This tracking is done through different technical tools, such as trackers, which include cookies.

The data controller is the person who determines (alone or with others) the purpose and means of processing personal data. For optiongruyere.ch, the data controller is:

Option Gruyère
Rue de la Vudalla 24
CH-1630 Bulle

Data protection requests should be sent to the following email address: info@optiongruyere.ch.

Option Gruyère uses as little information as possible. If data is collected, it is to optimize the site's functionality and/or for smooth operations, as well as for marketing purposes.

In principle, personal data is not transmitted to third parties, unless there is a legal obligation to do so.

When loading and browsing the website optiongruyere.ch, without additional transmission of information, only the data automatically transmitted by the browser is collected. The following information is technically required for the website’s display and to ensure its stability and security:

• IP address
• Date and time of access
• Time zone difference from Greenwich Mean Time (GMT)
• Access status/HTTP status code
• Browser
• Operating system and interface
• Language and version of the browser
• Page(s) visited on the site
• Time and date of the visit to these pages
• Unique device identifiers and other diagnostic information

Option Gruyère also collects personal information that the user provides, particularly when creating an account, purchasing a product on the site, browsing the site, and viewing products.

Additionally, cookies are stored on the user's computer. However, these cookies cannot run programs or transmit viruses. They serve to improve the user’s experience on the site.

The website optiongruyere.ch uses different types of cookies, which are differentiated by how long they are stored:

Firstly, there are transient cookies that are automatically deleted from the user’s computer when they leave the browser. Session cookies store an identifier that allows the user's computer to be recognized during a future visit to the same site.

Then there are permanent cookies that are deleted after a specified period depending on the type of cookie. These can be deleted in the user’s browser security settings. If the user does not delete the cookies, they can be stored on their computer or mobile device for up to two years and are automatically deactivated after the programmed expiration.

The user can instruct their browser to reject all cookies or notify them when a cookie is sent. The user can manually delete cookies already activated from their browser at any time. For more information and a list of used cookies, the user should refer to their browser's help section.

However, if the user does not accept cookies, they may not be able to use or view the website correctly. The purposes of cookies are as follows:

• Necessary cookies: These cookies help make the website usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
• Statistical cookies: These cookies help website owners understand how visitors interact with the website by collecting and reporting information anonymously.
• Security cookies: Security cookies are collected for security reasons.

Option Gruyère will retain personal data only for as long as necessary to fulfill the purposes specified on this page. Personal data will be stored and used to the extent necessary to comply with legal obligations or to resolve disputes.

The data will be stored securely exclusively in Switzerland, with no unauthorized access from the entity hosting the site.

Right of access/right to information on data processing

Right to rectification and deletion of data

Right to object to data processing

Right to withdraw consent where required for personal data processing – for example, when subscribing to the newsletter

Google Analytics is a web analysis service offered by Google Inc. (hereafter: "Google") that tracks and reports traffic on the website. Google uses the data collected to monitor and control the use of the site. This data is shared with other Google services. Google may use the information collected to contextualize and personalize ads on its own advertising network.

The user can opt out of the service provided by Google Analytics by installing the Google Analytics opt-out add-on. This add-on prevents JavaScript (GA.JS, Analytics.JS, and DC.JS) from transmitting information about visitor activity to Google Analytics.

For more information on Google's privacy practices, the user can visit Google's website at:

https://policies.google.com/privacy

If the user does not opt out, the information collected through cookies about the use of the site will be transmitted to a server located in the United States of America and stored there. The user’s IP address will be anonymized within Switzerland before being transmitted to the United States by the "anonymize_ip" function. This function removes any references to individuals in the collected IP addresses. Google will use the transmitted information to evaluate users' use of the site, to compile reports on user activities, and to provide other services related to the use of the site to the operator of optiongruyere.ch.

The implementation of the personal data processing described above is based on the legitimate interest of the website operator in compiling statistics on visits and the use of the site and adapting it to demand.

By accessing the website optiongruyere.ch, the user agrees to the following terms of use (otherwise, the user is invited to stop browsing):

Option Gruyère makes no representations or warranties, express or implied, regarding the accuracy, precision, or completeness of the information contained on the site optiongruyere.ch. The information and opinions contained on the website may be changed at any time without prior notice to users.

Option Gruyère, its representatives, and agents expressly disclaim all liability related to or arising from the use of all or part of the content on the site optiongruyere.ch.

The entire content of the website must not be copied, reproduced, distributed, or transmitted to third parties at any time, in whole or in part.

The use of this website is governed by Swiss law.

The legal venue is in Fribourg.

The operator of optiongruyere.ch reserves the right to modify this privacy policy at any time. Changes are communicated by posting a new privacy policy on this page. The operator encourages users to periodically check this privacy policy and disclaimer to stay informed about changes. Changes to this policy will take effect as soon as they are posted on this page.